“A new U.S. Geological Survey study highlights the importance of homeowners testing their well water to ensure it is safe for consumption, particularly in drought-prone areas. The first-of-its-kind national-scale study of private well water, conducted in collaboration with the Centers for Disease Control and Prevention, showed that drought may lead to elevated levels of naturally occurring arsenic and that the longer a drought lasts, the higher the probability of arsenic concentrations exceeding U.S. Environmental Protection Agency’s standard for drinking water.”

“While the results suggest that drought will have a negative impact, the study cannot predict what might happen at an individual well, further highlighting the importance of testing.”

If you are interested in water testing, Please give us a call at 603-868-3212.


Advance Pump & Filter Co’s, Jake Pleadwell, recognized by Water Quality Magazine in it’s Young Professionals in the Water Industry edition

We are so proud that our very own Jake was selected by WQP Magazine to be profiled in their current issue highlighting Young Professionals in the Water Industry for 2021!

Jake PleadwellTechnician/Customer Support, Advance Pump & Filter Co.

Age: 27

Education: Pleadwell currently holds a B.S. in Business Administration. He is also working to obtain his MBA & WQA Water Quality Specialist Certification.

Why water?: “My parents had been in the water industry ever since I was born, but I was originally planning on being a marketer or a teacher,” Pleadwell said. “As time went on, I decided that I wanted to work in a field that helped people, that solved real world problems, was challenging both physically/intellectually, had an opportunity for international involvement. And it just so happened that the industry for me was right under my nose.”

Past life: Prior to entering the water industry, Pleadwell worked as a paraprofessional in a special education program that worked with students who had a variety of mental/emotional conditions, he said.

Professional accomplishments: “Removing 75 old lightbulbs from our office warehouse,” he joked. “In all seriousness though, I had the opportunity to travel to Sri Lanka to learn about the country’s problems with Kidney Disease of Unknown Etiology (CKDu) and it’s possible connection to water quality. This was an eye opening experience, and I was fortunate to speak to a number of people involved with researching both water quality and CKDu.”

Goals: “I want to put myself and others in a position to help tackle some of the big problems that our world will be facing regarding water; both at the micro and macro level,” Pleadwell said.

Greatest influence: His greatest influence is his mom, he said. “She has always been such a rock for our family and for the business. I really don’t know how she does it all. I feel super lucky to have her as mentor with 35 years in the water industry and as my mom.”

Out of the office: “I really love movement, so I’m big into running, yoga and skiing,” Pleadwell said. “I’m also a ballet dancer. My girlfriend and I are to perform Swan Lakes pas de deux this spring.”

Surprising fact: “I played Justin Bieber on Hawaii 5.0, S6 E10. It was my 15 seconds of fame.”

Giving back: “I‘m an assistant lacrosse coach for Exeter High Schools JV/Varsity teams,” he said.


AP&F is proud to be members in good standing with the Water Quality Association.

COVID-19 Updated Service


We hope this letter finds you in good health. Like you, we have been monitoring the rapidly-changing recommendations from the Center for Disease Control (CDC), the World Health Organization (WHO) and local health departments regarding the COVID-19 Coronavirus.

We are open for business, but have temporarily modified office hours. Currently, we will be open Tuesday, Wednesday and Thursday for regular business.

We will continue to offer Emergency Service EVERY DAY (including weekends).
Emergency Service includes:
-Well pump service (No Water, Low Water Pressure)
-Significant water leaks
-Filter system failure (if treating for primary contaminant or health concern like
bacteria, arsenic, PFAS and radon).

Non-emergency work will be scheduled on a case by case basis for March. We are currently booking preventive maintenance service appointments for April / May / June.

Call us at 603-868-3212 or email info@advanceh2o.com to schedule service. We will always have someone answering the phone; either our staff during regular office hours or the answering service if the office is closed. Emergencies will be dispatched to the on-call technician.

While we always strive for high standards of cleanliness and safety, we have implemented additional recommended protocols to help keep our employees and customers healthy:

-Employees who feel unwell should stay home.
-Employees demonstrating symptoms of respiratory illness (fever, cough, shortness
of breath) must stay home and not return until cleared by a doctor.
-Employees will wash down and sanitize their work spaces (desk or work truck)
multiple times a day. Common areas will also be cleaned.
-Employees will attempt to maintain a six feet distance from one another.
-Employees will take separate work trucks when going to crew jobs.
-Employees will wash hands with soap and water for at least 20 seconds upon
arriving in the office and throughout the day.
-We are encouraging all employees to practice social distancing in their personal lives.

Coming to our office:
If you would like to purchase any goods or water test kits from our main office, we would be happy to complete this transaction over the phone and we can leave the products for you out on our front porch.

Entering your home:
-If you are ill and/or have symptoms of the virus, please take care of yourself and
reschedule the appointment.
-Please wash your hands before and after we come to your home.
-If you speak face to face with the technician, please keep a 6 feet distance.
-Technicians will wash or sanitize their hands before and after servicing your
-Technicians will sanitize the equipment they touch before and after performing
any work.
-All employees will maintain a 6 feet distance.
-Where possible, technicians will enter through a bulkhead or basement door. —–
-Please have the door open and ready for them upon arrival.
-Please make sure we have your phone number, so we can call you to discuss job
specifics while on site.
-Whenever possible, we will ask to have a credit card number ‘on hold’ at the
office. Once the service work or installation is complete, we will review the cost
and only then run the credit card. We can also take an e-check over the phone.

Please remember that Advance Pump & Filter is a small, family run business. We are working tirelessly to do what’s best for everyone, employees and customers alike. We will continue to closely follow the guidance of CDC and WHO. As this is an ever changing situation, we will do our best to communicate any updates as they unfold.

If you have any questions, please call us at 603-868-3212 or email info@advanceh2o.com.

Stay well.

Cathy & Rob Cartmell
Advance Pump & Filter Co., Inc.
10 Calef Highway
Lee, NH 03861

Concerned about Coronavirus and drinking water? Here’s a good resource with up to date information:

Click here

Are you taking care of your “four walls”?

A popular personal money manager talks about prioritizing and taking care of your “four walls” first: this includes food, water/utilities, shelter and transportation.

We recommend that YOU take control of your drinking water and make sure that it’s safe. Don’t rely on assumptions or thinking that someone else will monitor it. Test your own drinking water. Call APF at 603-868-3212 to schedule a lab water test.

New Homeowner learns the hard way and shares his story

Regional Water Road Map

Here is a fun resource created by The Water Right Group. In this Blog post we are highlighting the portion of there article that talks about the Northeast. Give it a gander and you can visit the water right groups infographic at the link bellow.

“The Northeastern United States is full of history, from the Statue of Liberty in New York City to the Liberty Bell in Philadelphia. The Northeast is a unique American region. However, it also comes with some unique problem water.

We spoke with two Water-Right experts based in the Northeast about the kinds of water problems they regularly encounter in the field. Regional Sales Manager Kevin Osborn works in New England and New York state while Water-Right Vice President Greg Gruett covers the rest of the region. Both help train our network of expert water treatment dealers in the following states:

  • Connecticut
  • Delaware
  • Maine
  • Maryland
  • Massachusetts
  • New Hampshire
  • New Jersey
  • New York
  • Pennsylvania
  • Rhode Island
  • Vermont

One thing Osborn notes about the difference between the Northeast compared to some other areas of the country is the level of hard minerals (calcium and magnesium) typically found in the water.

“Hardness isn’t always a major issue in New England,” Osborn says. ““Even though when we see hard water, the average hardness ranges from 15 to 20 grains per gallon (gpg) and we do have pockets where it gets much harder, the bigger issues is iron and low pH.  Although Western New York is one place where the hardness is a lot higher, but in those cases so is the pH.”

The magnesium and calcium in harder water raise its alkalinity. However, in areas where the water isn’t quite as hard, the acidity of low pH water can cause problems such as corroded plumbing, pinhole leaks in pipes, and blue-green stains.

lead pipe with water damage

Although the water in the Northeastern U.S. may not be extremely hard, it’s still hard enough to cause issues, and not just for homeowners with private wells. Gruett says our dealers get plenty of calls from people with city water problems, including hardness. Too often people fail to realize that while city water is treated, it is not softened.

Even lower levels of hardness can cause problems over time. That’s especially true for the damage lime scale can cause to water-using appliances. Plus, hard water makes those appliances less effective, too. More homeowners in Northeastern states are noticing this because of changes made to the ingredients in common household cleaners.

“They took all the phosphates out of soaps and detergents for environmental reasons,” Gruett explains. “Those phosphates were softening the water, which protected the appliance and made soap products clean better. Now, people are complaining that their dishwashers and washing machines don’t work anymore.”

That means dirty dishes, dingy laundry, and appliances that break down sooner than normal. All of this could be solved with the installation of the right water softener, which Gruett says is becoming essential in the modern home.

Another common grievance about city water in the Northeast region stems from chlorination during municipal water treatment.

“A big complaint we get from homeowners is that the water smells or tastes like a swimming pool,” Gruett says. “That’s because municipalities are increasing chlorine content due to federal regulations.”

chlorine smelling water

The Environmental Protection Agency’s (EPA) Safe Drinking Water Act (SDWA) requires that municipalities have a certain amount of chlorine in the water to ensure it is being effectively treated. Gruett says that while there’s no apparent health danger connected to chlorine levels, the taste is quite noticeable.

Many city dwelling homeowners in the Northeast are turning to Water-Right’s experts to get water softening systems configured for their situation. It typically involves a split media tank, set up with carbon to reduce chlorine, and resin for the ion exchange process that softens water.

Of course, there are plenty of people in the Northeast getting their water from private wells, too. Iron and manganese contamination tend to be common problems, even more so than hardness. Stains on sinks and toilets or drinking water with a metallic taste are telltale signs. Osborn says there’s a unique media used for effective filtration of iron and manganese in the Northeast.

“Manganese actually tends to cause more issues in my region and Green Sand Plus tends to be our go-to media, because it’s also better for low pH waters,” Osborn says. “It’s a catalytic media that oxidizes the water and converts iron from ferrous to ferric while going after slight odors such as sulfur as well.”

A particularly unique issue to homes along the East Coast is salt water intrusion which increases chlorides in the water causing high total dissolved solids (TDS). Salt water intrusion occurs along the coast when water from the ocean makes its way into groundwater or other fresh water aquifers.

“In upstate New York, there are salt mines, so you have wells with high TDS from chlorides there as well,” Osborn adds.

While most people complain about the look, smell, or taste of water, there has been increased awareness about potentially dangerous contaminants you can’t detect with your senses. For example, Gruett says people continue to express concerns about lead contamination in the aftermath of what happened in Flint, Michigan.

“Every mom and dad wants to know if their water is safe for the kids and free of lead,” Gruett says. “All of these East Coast towns were built before World War I. So, there are old pipes everywhere and they’re not tearing up the infrastructure to replace them.”

Gruett says positive test results are happening more frequently because lead tests are now being taken using a “first draw” method. That means the water doesn’t run before a sample is drawn, and that makes it more likely that lead will have leached from old plumbing. Learn more about lead contamination here on our blog.

In most cases, Water-Right believes water is safe for human consumption and we don’t want to raise unnecessary alarm. However, for homeowners who want more peace of mind about their water, we recommend installing a reverse osmosis (R.O.) drinking water system.

An R.O. system will also remove other potentially harmful contaminants that may be present in the Northeastern U.S.

“In New England, we definitely deal with arsenic and uranium, and there can be issues with radon in the water as well,” Osborn says. He goes on to say that getting your water tested by experts is the best way to know it is safe.

“Honestly, most people only test their water when they have an aesthetic problem. If harmful bacteria like E. coli were purple, then you’d have everybody calling because they could see it. There’s a field test for nearly everything, but testing for some of the more serious contaminants should be done by a state certified lab.”

Water-Right’s network of dealers has access to the state-certified Clean Water Testing laboratory, and our experts can help whenever you have questions about water quality.

“We’re dealing with Mother Nature and she is unpredictable,” Osborn says. “If I could control nature it would be 70 degrees outside all the way until November. Homeowners need to understand that their water quality can change due to the environment as well as because of local construction. Just because you don’t have a problem today doesn’t mean there won’t be a problem tomorrow.””

Blog Post from the Well Right Group

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